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ABOUT

Tevah stands for

Trust: We value mutual trust and pride ourselves being fact-based in our actions

Equality: We believe everyone has a perspective

Verily

Achievable: We don't promise the whole world; we set high standard to obtain the achievable

Humble: We enjoy what we do and we really enjoy helping others achieve their goals.

Our Mission

Our mission is to empower organizations to understand, explain, and predict decisions and behaviors through our data-driven BEE method. 

Meet the Founders

Northern Lights

Chief Behavioral Economist

Claire Tsai

Claire Tsai is a Professor of Marketing and a co-founder of the Behavioral Economics in Action Research Cluster at the University of Toronto's Rotman School of Management. She has worked in financial services in New York, Taipei and Hong Kong. She adopts a behavioural economics approach and uses data analytics in studying decision making in areas of financial decisions, health, online reviews.

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Managing Director

Paul Jan

A pragmatic visionary, leader, and coach, Paul has influenced the operations and supply chain of many companies worldwide. His passion is simple: use insights from data to help organizations be better at what they do.

Paul enjoys deriving insights from operational data to solve real-world problems.

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